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SEO Web Development Case Studies
Secrets to High Search Engine Rankings: Turning the Search Engines into Your Virtual Sales Force
Sales & Marketing Executives International webinars — online
Essential Ingredients for Web Site Redesign Success
Sales & Marketing Executives International - Wellington Chapter — Wellington, NZ
So you’ve decided your web site needs an overhaul. Before you start work, you and your web developers need to do a bit of planning. Going off re-building a web site half-cocked is a sure fire recipe for disaster.
From this seminar you’ll get an understanding of what should go into a Request For Proposal, a strategic brief, a creative brief, a technical specification, a content plan, an Internet marketing plan, and more. You’ll also garner practical tips to keep your web redesign project on time, within the specs, and under budget. And you’ll learn what you need to ask from your web agency to keep them on the straight and narrow, even if you’re not a “techie” or a “creative” but a mere mortal like the rest of us.
If you catch yourself saying any of the following statements to yourself or colleagues, then run — don’t walk — to this seminar!
- Web design is just an extension of our current marketing collateral - we can reuse the text and graphics from our print pieces.
- If more people work on it, we’ll get it done faster.
- The Web is a place where you just try things and see what works - I have a friend who designs web sites in his spare time.
- Documentation is a waste of time and effort
- We can design the site ourselves and save money. We just want a group that will make the web pages we sketch out.
- We’ll send out a Request For Proposal and get lots of good ideas back for free.
- Web sites don’t need much maintenance. We can do it ourselves. It’ll be fun!
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Happy Googling
Google, with over two billion documents in its search database, is the most popular search engine on the planet. Here’s how to get the most out of it.
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Benefits far outweigh cost for this fashion brand
“I highly recommend to undertake a website audit from Netconcepts. The cost of these studies is not high in comparison to the benefits.”
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Website evaluation resulted in more customer-friendly site
“Netconcepts helped us step back and see how we come across to our audience - and just as important, how to improve our copy, usability, and functionality towards a more customer-friendly site.”
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Learning from the Dot-Bombs
Remember 20th century e-commerce? Perhaps you’d rather forget. The days when people threw money at any e-business idea that sounded vaguely plausible are long gone, but they shouldn’t be forgotten. Some of those famously ill-fated ideas had merit, but the execution let them down.
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The Search is On…
Van Dyke’s Restorers is pretty happy with the results of its site redesign. With a 450% increase in traffic within three months and a 500% leap in revenue, why wouldn’t the Woonsocket, SD-based cataloger be happy? What’s more, the redesign didn’t involve major changes to the Website offering. All that the marketer of woodworking and furniture restoration supplies had to do was …
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Site now on page 1 for Google - thanks to Netconcepts
“…how pleased I was when I typed ‘Health jobs in New Zealand’ into Google the other day and we came up number one.”
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Search engines not important to marketers shows research
It may tempting to let search engine optimization slide to the bottom of the priority list but Stephan Spencer, President of Netconcepts says marketers need to be aware that an increasing number of customers rely on search engines to access information for them.
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Expert perspective improves site traffic and conversion rates
“I would recommend any marketing executive turn to Netconcepts for a new perspective.”
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